Communications

The best communications strategy controls the narrative, ideally before a crisis unfolds, and steers it when one does. My work has covered the full spectrum of it.

Proactive issues management and thought leadership that make a brand the definitive voice in its category. Executive communications and media management that put leadership in front of the right audience at the right moment. Internal communications that keep thousands of employees aligned through periods of change. And reputation management that turns an unflattering headline into a chance to reframe the story.

I have served as communications advisor to 14 public companies in crisis situations including shareholder activism and contested M&A, working shoulder to shoulder with legal counsel and financial advisors to protect boards and manage outcomes under real pressure.

The boardroom and the newsroom are more connected than most executives realize. Understanding both is what turns corporate communications from a support function into a competitive advantage.

“Aquin is an excellent communication specialist and has one of the best PR skills in the business. He will be a great asset to any organisation.”
Jai Talwar — Senior Vice President

Work Examples

BNN

M&A Activity in Canada (October 2025)

Executive positioning in Canada's leading business broadcast

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Globe and Mail

JPMorgan's AI Reckoning & Shareholder Advisory

Thought leadership placed in Canada's newspaper of record

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BNN

Trump Tariffs & Canadian Acquisitions (February 2025)

Proactive media positioning ahead of market uncertainty